Case study: Steadmans AS35


A Steadmans and Son Ltd manufacturers and supplies cladding and roofing components for the construction industry and for agricultural buildings. In 2006 they approached JPA Technical Literature and writelines to produce a technical brochure for their latest line of insulated roofing and cladding panels, the AS35 range.

We structured the brochure following the recommendations of the CIB Master List (which defines the order of information for product documentation in the construction industry), researched and wrote the text, while JPA TL’s technical illustrator and designer prepared the design details and laid out the brochure.

The brochure was well received and was won the Institute of Scientific and Technical Communicators brochure award in 2006. We went on to work with Steadmans on their website and a number of other product brochures.

You can download a PDF version of the brochure (updated 2014).